Google search recorded its “highest ever traffic in 25 years” during the FIFA World Cup final between Argentina and France, CEO Sundar Pichai tweeted this morning, adding that “it was like the entire world was searching about one thing!”
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire world was searching about one thing!
— Sundar Pichai (@sundarpichai) December 19, 2022
Messi, Mbappe and FIFA World Cup final were among the top social media trends last evening as millions of people tracked the match and searched for information about the players and teams.
Although India was not playing, there was a massive interest in the World Cup nationwide. The FIFA World Cup was the third most searched topic in India, according to Google’s Year In Search 2022 report released earlier this month.