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Electric carmaker Tesla has given its founder and CEO Elon Musk the new title of Technoking while Zach Kirkhorn, the company&#39;s chief financial officer, will now be known as &quot;Master of Coin,&quot; Tesla said in a filing with the Securities and Exchange Commission (SEC) on Monday.</p>
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The new titles will come into effect immediately, the company said.</p>
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However, &quot;Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer,&quot; the filing stated.</p>
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<strong>Also read:</strong>&nbsp;&nbsp;<a href="https://www.indianarrative.com/economy-news/tesla-investor-sues-elon-musk-over-erratic-tweets-73568.html">Tesla investor sues Elon Musk over &#39;erratic&#39; tweets</a></p>
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Musk, who has more than 41 million followers on Twitter and a fortune now estimated at more than $180 billion, has run into rough weather with regulators at the SEC on several occasions and boldly questions them on social media.</p>
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In 2018, the SEC had charged Musk with fraud and imposed a $20 million fine on him. He was also asked to step down as Tesla chairman after he tweeted out a plan to take the company private.</p>
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<strong>Also read:</strong>&nbsp;&nbsp;<a href="https://www.indianarrative.com/economy-news/tesla-in-talks-with-tata-power-for-electric-car-charging-points-in-india-73099.html">Tesla in talks with Tata Power for electric-car charging points in India</a></p>
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Musk has also become part of the new online fascination with digital art forms known as &quot;NFTs,&quot; which are virtual objects that can be sold with a certificate of authenticity proving that they are, in theory, non-piratable due to the blockchain technology that was popularized by cryptocurrencies such as Bitcoin.</p>
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Musk announced on Twitter that he would be selling a video clip of techno music about NFTs, or Non-Fungible Tokens, as an NFT.</p>
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The cryptocurrency website Cointelegraph said bidding on the NFT had risen to $100,000 in the first hour after Musk made the announcement, even though Musk has not put the song up for sale as yet.</p>
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