India keen on globalisation of Ayurveda amid the Covid 19 pandemic

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Globalisation of Ayurveda will be India’s focus as more and more people across the globe warm up to the idea of alternative immunity boosting medicines amid the Covid 19 pandemic. While the south of India, especially Kerala, has been showcasing the benefits of Ayurveda and leveraged from it, the government is now keen to press the pedal on promoting Ayurveda and even create mechanism for standardization of treatment to weed out the practitioners who have no domain knowledge.</p>
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However, the National Institute of Ayurveda under the aegis of the ministry of Ayush — said that the idea was not to promote this stream of medicine as a replacement to conventional health system but as a complementary, support mechanism. The Niti Aayog is also looking into this area.</p>
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“With rising demand for traditional healthcare practices and a growing emphasis on preventive health care methods, medical and wellness tourism is gaining immense popularity and attention among people,” Vijay Kumar Karai, CEO and Founder AyurUniverse wrote in Entrepreneur India.</p>
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Also read: <a href="https://www.indianarrative.com/health-news/ayurveda-as-a-wellness-medical-science-churns-interest-among-foreign-students-75583.html">Ayurveda as a wellness medical science churns interest among foreign students</a></p>
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According to Researchgate — a European social networking site for scientists the total size of the Indian Ayurveda market is about Rs 50 billion, growing between 10-15 per cent.</p>
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Some of the main players in this segment comprise Dabur India, The Himalaya Drug Company, Patanjali Ayurved, Kerala Ayurved Ltd among others besides ultra-luxury brands such as Forest Essentials. Hamdard India too comes under the alternative medicine promoting Unani stream, which much like Ayurveda is focused on natural remedies.</p>
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“We want to stress on integrated public health system and now our focus will be to create awareness about Ayurveda and its benefits. We are not competing with conventional medicine but we are here to complement this by prioritizing the need to develop ways to remain healthy and prevent development of illnesses and diseases,” Sanjeev Sharma vice chancellor, National Institute of Ayurveda told India Narrative.</p>
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Needless to say that thousands of foreign tourists visit India only to avail Ayurvedic treatment which include Panchakarma—a treatment aimed at detoxification among other rituals. “We are expecting the numbers to increase further after the Covid pandemic. Interests and awareness in regards to Ayurveda has risen considerably and many countries in Europe have now taken to various Ayurvedic treatments,” Sharma said.  </p>
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