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The All India Mobile Retailers Association (AIMRA), on Monday urged Prime Minister Narendra Modi to investigate Amazon&rsquo;s business practices in the country for the alleged violation of FDI rules.</p>
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AIMRA, which claims to represent 150,000 mobile phone stores, in a letter sent to the PM cited a Reuters report published last month that revealed Amazon has for years given preferential treatment to a small group of sellers on its Indian platform, using them to circumvent the country&rsquo;s strict foreign direct investment (FDI) regulations.</p>
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The report was based on internal Amazon documents dated between 2012 and 2019.</p>
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&ldquo;We were already aware of Amazon&rsquo;s thought process and strategy and the report has revealed that Amazon is doing business in India with the strategy of deftly dodging the regulators,&rdquo; the letter states.</p>
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AIMRA urged the government to &ldquo;suspend all Amazon activities in India&rdquo; until there is an investigation into the company&rsquo;s practices.</p>
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Amazon says it doesn&rsquo;t give preferential treatment to any seller on its marketplace and has always complied with Indian law.</p>
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Indian retailers have been alleging for&nbsp; a long time d that Amazon and Walmart&rsquo;s Flipkart flout government rules and that their business practices hurt small traders. The companies, which run the two biggest e-commerce platforms in India, deny the allegations.</p>
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The Amazon documents reviewed by Reuters showed the company helped a small number of sellers prosper on its website, discounted their fees and helped one cut special deals with big tech manufacturers such as Apple Inc.</p>
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Some 35 of Amazon&rsquo;s more than 400,000 sellers in India in early 2019 accounted for around two-thirds of its online sales, the documents also showed.</p>
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The AIMRA letter urged government should cap a single seller&rsquo;s daily smartphone sales on Amazon and Flipkart at Rs 500,000.</p>
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The group also alleges the U.S. firms promoted sales on their platforms through preferred sellers, asking the government to investigate tie-ups between smartphone brands and these sellers.</p>
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