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E-commerce major Amazon&#39;s programme to get onboard small retailers and neighborhood stores, &#39;Local shops on Amazon&#39;, has expanded its network to over 50,000 retailers, said a company statement.</p>
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The statement said that the total number of sellers on the program have doubled in the last four months and it has expanded to over 450 cities across India.</p>
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&quot;Launched in April 2020, the Local Shops on Amazon program played a key role in helping sellers across the country sustain and grow their business amidst the unprecedented pandemic,&quot; it said.</p>
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As per the e-commerce major, the programme helps supplement the existing footfalls at their stores with a digital presence on Amazon.in and expands their reach beyond the normal catchment.</p>
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Manish Tiwary, Vice President, Amazon India said: &quot;What started as a pilot, has now become a pan-India phenomenon enabling local businesses to come online and benefit from technology adoption and ecommerce.&quot;</p>
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He said that the encouraging response to the &#39;Local Shops on Amazon&#39; programme reflects in the rapid scale up of the program to more 50,000 sellers in less than one year of launch.</p>
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&quot;It underlines how digital enablement and digital inclusion can help them scale and contribute to a digital economy,&quot; Tiwary added.</p>
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