Economy

Kerala milk federation’s Milma On Wheels turns into a money spinner

Reaching out to consumers through innovative ideas is important to stay ahead in the market. Doing this is Kerala Cooperative Milk Marketing Federation’s initiative called “Milma On Wheels”. Milma is the trade name of this Federation.

These buses belong to Kerala State Road Transport Corporation.

Describing these buses as supermarkets on wheels, an official of one of the regional milk unions informed that they act as an advertisement for Milma and its products. The interiors of the vehicles have been changed to showcase varied products of Milma, and everything from milk to value-added products made from milk can be bought there.

The products that are displayed and sold include different types of milk, curd, ghee, butter, cheese, ice creams, sweets like gulab jamun and peda, yoghurt, buttermilk, instant mixes, biscuits, cookies, and idli and dosa batter.

Sharing as to how the idea came about, the official said it was suggested by KSRTC. The cash-strapped State transport corporation put forth this idea to find a use for its buses that had been deemed unfit for the roads. The suggestion was welcomed by the regional unions of KCMMF.

At present three regional cooperative milk producers’ unions, namely from the ones in Thiruvananthapuram, Ernakulam and Malabar regions have undertaken this project and it has proved very successful. The first one was started in the State Capital.

The cost of refurbishing and redoing the bus which comes to Rs.5 lakhs is borne by the regional unions and they pay a monthly rent of Rs.24,000 to the KSRTC.

The success of this project has made KSRTC offer more buses and also some low-floor AC buses.

Following requests from people, in many buses seating arrangements have been provided to enable visitors to sit and enjoy snacks. Eight people can be accommodated in the bus.

IN Bureau

Recent Posts

India spent $14 tn on investments since Independence, more than half of it spent in last 10 yrs: Report

India's economic growth story has witnessed a remarkable surge in investment spending, with over half…

23 minutes ago

India should be branded as a ‘Responsible Capitalist’ nation: Nirmala Sitharaman

Finance Minister Nirmala Sitharaman has called for branding India as a "Responsible Capitalist" nation, emphasizing…

1 hour ago

Taiwan reports hike in Chinese military activity

Taiwan's Ministry of National Defence (MND) reported Chinese military activity on Saturday and detected 25…

1 hour ago

VINBAX 2024: Vietnam-India bilateral army exercise concludes at Kaushalya Dam

The fifth edition of the historic Indo-Vietnam Joint Field Training Exercise, VINBAX-2024, successfully concluded its…

18 hours ago

India-Russia strengthen defence ties at 22nd Working Group meeting on military technical cooperation

The 22nd meeting of the India-Russia Working Group on Military technical cooperation and defence industry…

18 hours ago

“I want to have strong representation of India at World Nuclear Exhibition 2025”: Sylvie Bermann

Sylvie Bermann, President of the World Nuclear Exhibition expressed confidence in India's nuclear supply chain…

20 hours ago