APEDA widely promotes Indian Mangoes across the world

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<strong>Despite the travel and transport restrictions imposed globally due to the second phase of Covid-19 pandemic, there was a spurt in the exports of the mangoes from India. The king of fruits from the non-traditional areas of north and east in the country made a mark in the exports market.</strong></p>
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With the aim of driving the demand for the fruit, the Agricultural and Processed Food Products Export Development Authority (APEDA) in collaboration with India Embassy and the importer LuLu Group, organised a mango promotion programme in Dubai on July 15. A large variety of juicy and pulpy types of the fruit from northern India, including the popular chausa and langra were displayed in the United Arab Emirates.</p>
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In fact recently a consignment of Geographical Identification (GI) certified fazil mango variety was exported to Bahrain. This variety is grown in West Bengal’s Malda district.</p>
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Going proactive, APEDA has been launching several initiatives to bolster the exports of mangoes from non-traditional States and regions. To make that happen, the Authority has been organising virtual buyer-seller meets and festivals. For instance, a mango promotion event was arranged at Doha, Qatar where GI certified fruits from West Bengal and Uttar Pradesh were displayed at the stores of importer Family Food Centre.</p>
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Among the varieties exported were GI certified Khirsapati (Malda, West Bengal), Lakkhanbhog (Malda, West Bengal), Fazli (Malda, West Bengal), Dusshheri (Malihabad, Uttar Pradesh) and Amrapali and Chausa (Malda, West Bengal) and Langda (Nadiya, West Bengal).</p>
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Last month, saw a week-long promotion at Bahrain where 16 mouth-watering types of mangoes were displayed. These included three GI certified Khirsapati and Lakshmanbhog (West Bengal), Zardalu (Bihar). Sold through 13 stories in Bahrain, the fruits were sourced from farmers in Bengal and Bihar by APEDA registered exporter.</p>
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A mango-festival in Germany’s Berlin too was organised which was well-attended.</p>
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To charm the people of South Korea, APEDA along with the Indian Embassy in Seoul and the Indian Chamber of Commerce in Korea, organised a Virtual Buyer Seller Meet.</p>
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Marking the very first time in this season, a consignment of 2.5 metric tonnes (MT) of GI certified Banganapalli and Survarnarekha mangoes were sent to South Korea. These mangoes came from the districts of Krishna and Chittor in Andhra Pradesh.</p>
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A number of States in the country grow mangoes and India boasts of varied types of fruit. The leading export varieties are alphonso, kesar, totapuri and banganpalli and the exports are basically in the form of fresh fruit, pulp and slice.</p>