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Fast food-delivery unicorn Zomato is facing fierce criticism on social media over its announcement to roll out a 10-minute food service that could potentially lead to road accidents as delivery riders make a desperate rush to meet close deadlines.&nbsp;</p>
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Zomato CEO Deepinder Goyal said in a post late on Monday the service &quot;Zomato Instant&quot; would rely on a densely located network of &ldquo;food finishing stations,&rdquo; which will stock popular food items from restaurants and use a sophisticated demand prediction algorithm.</p>
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Nobody in the world has so far delivered hot and fresh food in under 10 minutes at scale,&quot; Goyal wrote on LinkedIn and Twitter. &quot;We were eager to be the first.&quot;</p>
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However, the marketing move has triggered an&nbsp; avalanche of criticism.&nbsp; A lawmaker questioned the business model while executives raised concerns about rider safety on crowded city roads.</p>
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Several social media users also raised concerns over how the food can be cooked in such a short span of time.</p>
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