TV and Digital rights package for IPL sold for a phenomenal Rs 43,255 crore in e-auction

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The TV and Digital rights package of the lucrative Indian Premier League’s (IPL) next five-year cycle from 2023 to 2027 has been sold for a phenomenal Rs 43,255 crore in the e-auction on Monday which is more than twice the amount for the last five-year cycle.</p>
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According to sources, the package for A and B went up to at Rs 43,255 crore comprising Rs 23,575 crore for the TV final bid and Rs 19,680 for the Digital segment. This works out to a whopping Rs 57.5 crore per game for the TV segment and Rs 48 per game for the Digital.</p>
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However, the BCCI will take time to announce the winner of the TV and Digital rights as the bidding for Packages B (incremental), Packages C and D is yet to go on.</p>
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Star India had edged out Sony Pictures to secure the Indian Premier League's media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017.</p>
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According to reports the four bidders that are contesting for the IPL’s media rights are DisneyStar, Sony Pictures Networks India, Zee Entertainment Enterprises and Viacom18.</p>
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US tech giant had initially shown an interest in entering the race for the IPL package but had later decided not to go ahead.</p>
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