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The government has told Twitter and YouTube to take down two controversial ads by a body spray brand that have triggered an outrage due to their indecent portrayal of women.</p>
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&quot;The video is detrimental to the portrayal of women in the interest of decency or morality,&quot; said the Ministry of Information and Broadcasting.</p>
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The action by the government came after the Advertising Standards Council of India (ASCI) &ldquo;suspended&rdquo; two new Layer&#39;r Shot advertisements &ldquo;pending investigation&rdquo; after their content was flagged by several social media users, saying it &quot;promotes rape&quot;.</p>
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ASCI found the ads in &quot;serious breach&quot; of their code and against public interest.</p>
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One of the controversial ads shows a young couple in a bedroom when four men barge in.&nbsp; They then pose a lewd question to the woman with a double entendre on the word &lsquo;Shot&rsquo; before picking up the &#39;Shot&#39; perfume kept on a table, to indicate that they were talking about the spray.</p>
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The other ad features the same set of men in a convenience store, standing behind a woman. The men are heard saying &quot;there are four of us, but there&#39;s only one, who will get a shot&quot;. It then shows the embarrassed woman turning around&nbsp; quite shocked when one of them grabs a single bottle of &#39;Shot&#39; perfume kept on a rack.</p>
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Delhi Commission For Women (DCW) chairperson Swati Maliwal has taken strong exception to the ad. She tweeted that the advertisements reflected &ldquo;toxic masculinity in its worst form&rdquo;. She also said that she has taken up the matter with the Delhi Police and Information and Broadcasting Ministry.</p>
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Fuming at cringe worthy ads of the perfume &lsquo;Shot&rsquo;. They show toxic masculinity in its worst form and clearly promote gang rape culture!The company owners must be held accountable. Have issued notice to Delhi Police and written letter to I&amp;B Minister seeking FIR and strong action. <a href="https://t.co/k8n06TB1mQ">pic.twitter.com/k8n06TB1mQ</a></p>
&mdash; Swati Maliwal (@SwatiJaiHind) <a href="https://twitter.com/SwatiJaiHind/status/1532988007451873280?ref_src=twsrc%5Etfw">June 4, 2022</a></blockquote>
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