A 12 kg laddoo prasad at a Ganesh pandal in Hyderabad fetched a record Rs 45 lakh at an auction held on Saturday.

The Marakatha Shree Lakshmi Ganapati Utsav Pandal laddoo was auctioned for Rs 44,99,999, making it the highest bid for a laddoo not only in Hyderabad but across Telangana and Andhra Pradesh as well.

The 12-kg laddoo was auctioned at a much higher price than the Balapur Ganesh laddoo, which raked in Rs 24.60 lakh a day ago.

Geethapriya-Venkata Rao bought the laddoo for Rs 45 lakh while the Balapur Laddoo was acquired by V Lakshma Reddy, a farmer and trader, for Rs 24.60 lakhs. Officials said that the money received from the auction will be spent on improving the temple.

It is customary to auction laddoos made for Lord Ganesh as prasad and whoever wins is believed to get God’s special blessing. The locals believe that laddoo brings them good luck, health, wealth and prosperity.