This year’s Adi Mahotsav, an annual exhibition, showcasing tribal products while helping artisans connect with the mainstream population, has been a success with record sales. According to reports, daily sales on an average have been clocking Rs 35-40 lakh.

An official statement said that the event that is underway was attended by around 100 diplomats from more than 20 foreign missions in India besides senior officials from the Ministry of External Affairs and other ministries.

The event will end on November 30. Not only is the exhibition displaying unique handicraft and other items made by the various tribes, the cuisine that is being served also showcases the variety and diversity of Indian culture.

Also read: In Kashmir, women entrepreneurs are in prime focus after Sitharaman opens purse strings

Due to the unprecedented circumstances caused due to the pandemic, the festival cum exhibition could not be held in 2020.

According to the Ministry of Tribal Affairs, the Aadi Mahotsav acquaints people with and gives a peek into the rich tribal heritage and culture. This helps the underprivileged tribes get a bigger market for displaying and selling their arts and crafts. The Aadi Mahotsav is also an opportunity for the artisans to interact directly with art lovers and get first-hand feedback which can then better their creations and designs.

The exhibition is also in line with Prime Minister Narendra Modi’s call to be “vocal for local” and support Atmanirbhar Bharat, the Press Information Bureau said.