Microsoft Corp is in talks to buy messaging platform Discord Inc for more than $10 billion, according to Bloomberg News report.

Discord has reached out to potential buyers and Microsoft is one of them, the report said, citing people familiar with the matter.

Earlier in the day, US technology news website VentureBeat had reported that Discord was exploring a sale and it was in final talks with a party.

However, neither Microsoft nor Discord have commented on the issue.

Discord, which is valued at around $7 billion as of last December, is a platform on which users coordinate group activities such as games, discussions and even virtual parties.

Microsoft already has the video gaming programme Xbox and has strengthened its offerings in the segment with $7.5 billion acquisition of ZeniMax Media last year, its biggest gaming acquisition ever.

The coronavirus pandemic has led to an increased business for gaming companies as people forced to stay at home maid stringnet lockdowns turned to video games for entertainment.

With its strong gaming business, Microsoft has also been looking to own mass social media platforms. Its last big social media deal was the $26.2 billion acquisition of LinkedIn in 2016, while it failed in its bid for short video app TikTok’s U.S. assets in September last year.

Recently, the Financial Times reported about Microsoft’s interest in buying social media platform Pinterest Inc.